Microtrace aqlli kontrafaktga qarshi texnologiya
Aipia ning yangi a'zosi Microtrace patentni kutayotgan texnologiyaga ega bo'lib, u FMCG aqlli qurilma sarf materiallari tizimi bilan birlashtirilib, arzon narxlardagi umumiy dori vositalari, o'z-o'zidan yorliqlar yoki qalbaki o'rnini bosuvchi vositalardan tortib, real vaqt rejimida iste'molchi xatti-harakatlari ma'lumotlarini taqdim etadi. va ishlaydigan bozor ma'lumotlari.
Aqlli qurilmalar tomonidan ishlatiladigan sarf materiallari asl yoki ruxsatsiz ekanligini aniqlash uchun asl mahsulotlar kompaniya'ning ikki qismli kalit autentifikatsiyasidan, jumladan, yorliq imzosi va optik rejimdan (masalan, shtrix kod) foydalanadi.
By integrating simple, low-cost sensors and microtrace's proprietary alerion in intelligent devices of the Internet of things ™ With classification technology and unique item level identification, users can accurately identify genuine products and competitive consumables without real-time Internet connection. In addition, this combination allows companies to obtain real-time market intelligence based on individual consumers.
Microtrace says it is helping companies with front-end, brand loyalty and operational market intelligence. The company claims that the technology is cost-effective at the unit and equipment levels, making it an ideal choice for low-cost, high-volume FMCG applications. A good example is branded consumer goods such as razor blades, which use Internet of things boxes to distribute them. The brand sells the IOT box at or near the cost price to obtain a large installation base and protect the market for its consumables with high quality and high profit margin, because the IOT box can identify authorized products and collect real-time data of products.
Bu brendning iste'molchi xulq-atvorini ko'rishni ta'minlaydi, maqsadli marketing va haqiqiy va raqobatbardosh mahsulotlarning bozor ulushidagi o'zgarishlardan xabardor bo'lishga imkon beradi. Brendlar o'zlarining aqlli qurilmalaridan sarflanadigan materiallar tugashini bashorat qilish uchun foydalanishlari mumkin, bu ularga qulay to'ldirish va/yoki avtomatik to'ldirishni ta'minlash imkonini beradi.
& quot;Ushbu texnologiya korxonalarga iste'mol tovarlaridan aniq foydalanishni ta'minlaydi. Bundan tashqari, microtrace alohida tashkilotlarga bozor ulushi va iste'molchi xatti-harakatlarini tushunish orqali bozorni nazorat qilishda yordam beradi," microtrace prezidenti Brayan Brogger tushuntirdi.